A new Harris Poll reveals a growing disconnect between employer priorities and Gen Z’s career perceptions, as young workers continue to underestimate the value of skilled trades despite mounting labor shortages.

Based on survey data from over 2,200 respondents in June, the report highlights that only 38% of Gen Z believes skilled trades offer the best job opportunities, and just 36% strongly agree that they provide a faster and more affordable path to a successful career.

“Only 38% of Gen Z says skilled trades offer the best job opportunities today,” the report notes, adding, “only 36% strongly agree skilled trades offer a faster and more affordable path to a good career.”

This disconnect is particularly alarming for employers who are actively seeking trade talent. “Skilled labor shortages are no longer hypothetical,” the report warns. “They are disrupting industries right now.”

Despite the rising demand, Gen Z tends to view trades as less prestigious than careers requiring a four-year degree. The poll indicates that many young adults also question the job security, pay, and flexibility associated with these professions.

“Gen Z, the oldest members of which are 28, is the age cohort least focused on skilled trades, in part because they’re misinformed about the jobs,” the report states. Unique to this generation is a pronounced concern over job security and flexibility in the trades, further discouraging interest.

In contrast, older generations appear to have a more accurate and favorable understanding of skilled labor. A majority of Baby Boomers believe trade careers offer strong pay potential, and 48% agree they provide a faster and cheaper path to a stable career.

The findings arrive at a time when employers are actively de-emphasizing college degrees in favor of hands-on skills. Many companies are now prioritizing vocational expertise and investing in initiatives that promote alternative career pathways.

“Reframe the narrative with today’s youth,” the Harris report urges. “Trades are respected, future-proof careers with strong pay, purpose, and flexibility.”

The report also highlights the potential reputational benefits for companies that support trade education. “Americans reward companies that step up with scholarships, internships, or training programs,” it says. “Supporting the trades can differentiate a brand, improve employer reputation, and strengthen community ties.”

Industry leaders and education advocates are echoing this sentiment. Many argue that increasing visibility into trade professions and dispelling outdated stigmas are key to bridging the perception gap and addressing critical workforce shortages.

Vocational programs, apprenticeships, and public-private partnerships are seen as essential tools for altering Gen Z’s view of trade careers. By making these opportunities more visible and accessible, stakeholders hope to unlock a new generation of skilled workers vital to keeping infrastructure, construction, and manufacturing industries afloat.

Originally reported by Robert Freedman in Construction Dive.