News
October 7, 2026

CFMA Blue Ridge Regional Conference: Event Guide

Caroline Raffetto

Overview

The 2026 Virginias Construction Conference runs October 18 to 20, 2026, at the Hotel Roanoke & Conference Center in Roanoke, Virginia. The Blue Ridge and Central Virginia Chapters of the Construction Financial Management Association (CFMA) co-host the conference, which is designed for construction financial professionals and the business partners who serve the industry.

The conference runs for two and a half days. Sunday features optional workshops and a welcome reception. Monday focuses on general sessions and ends with an offsite dinner. Tuesday offers concurrent breakouts, followed by a closing session. Exhibitor breaks are scheduled between sessions on both Monday and Tuesday.

Who should attend:

  • Construction CFOs, VPs of Finance, controllers, owners, operations managers and accountants
  • Construction CPAs, banking and financial services professionals
  • Insurance professionals, surety underwriters and attorneys
  • Other specialists who support the construction industry
Sessions are delivered as group-live programs. A separate Monday-only Leadership Track is for presidents, VPs, owners, and leaders of construction companies who want a single day of leadership-themed content.

Dates and venue

The conference opens on Sunday, October 18, 2026 at 3:00 PM and closes on Tuesday, October 20, 2026 at 3:00 PM, all at the historic Hotel Roanoke & Conference Center in Roanoke, VA, overlooking the Blue Ridge Mountains.

Most programs takes place inside the hotel's conference center. The two exceptions are the Sunday reception, held in the hotel's club (the Speakeasy, off the Lobby Bar), and the Monday dinner at The Corned Beef & Co., an offsite venue in Roanoke.

Registration, pricing and deadlines

Full conference registration is now $350 for CFMA members and $450 for non-members.

DayDateHoursHighlights
SundayOct 18, 20263:00 PM to 7:00 PMOptional workshops, welcome reception
MondayOct 19, 20267:15 AM to 9:00 PMKeynotes, general sessions, offsite dinner and 9 ball tournament
TuesdayOct 20, 20267:30 AM to 3:00 PMGeneral session, concurrent breakouts, closing session and door prizes

Things to know before you register:

  • The Sunday workshops are free for full registrants, but you still need to sign up for the one you plan to attend so organizers can plan seating.
  • Pick one workshop; both run at the same time (3:00 to 5:00 PM).
  • Bringing a spouse, partner, or colleague to Monday dinner requires its own guest registration.
  • Questions about registration go to virginiaregional@cfma.org.

Agenda

The conference runs from Sunday afternoon to Tuesday afternoon, October 18 to 20, 2026. Sunday opens with two optional workshops and a welcome reception. Monday is a full day of general sessions and keynotes, ending with an offsite dinner and 9 ball tournament. On Tuesday, the program splits into two concurrent breakout tracks for three time slots, so you choose one session per slot before the closing general session and door prizes.

TimeSessionSpeaker / Notes
Sunday, October 18
3:00 to 5:00 PMOptional concurrent workshops: Building Financial Literacy Across Your Organization (WIP, Cashflow, Financials) with Stacy Shiflet, or Captive Insurance Model with Brant SommaIncluded with full registration; separate sign-up
6:00 to 7:00 PMWelcome ReceptionThe club (Speakeasy) off the Lobby Bar; drinks and light hors d'oeuvres
Monday, October 19
7:15 to 8:00 AMBreakfast with Exhibitors
8:00 to 9:00 AMWelcome and Morning KeynoteKeynote speaker
9:05 to 9:55 AMThe Psychology of PayKevin Monaghan
9:55 to 10:15 AMBreak with Exhibitors
10:15 to 11:05 AMEconomic UpdateJohn Lewis
11:05 to 11:15 AMBreak with Exhibitors
11:15 AM to 12:05 PMLead Yourself First: The Counterintuitive Path to Higher Performance Without BurnoutStacy Gissal
12:15 to 1:15 PMLunch with Legislative Update (presented by Atlantic Union Bank)Spencer Wiegard
1:15 to 2:30 PMAfternoon Keynote: Achievement Now! Elevate Your SuccessTyler Enslin
2:30 to 2:45 PMBreak with Exhibitors
2:45 to 3:35 PMConstructing a Multi-Generational WorkforceLaura Jansen
3:35 to 3:45 PMBreak with Exhibitors
3:45 to 5:00 PMThe Contractor's AI PlaybookKathryn Schneider
6:00 to 9:00 PMOffsite Dinner and 9 Ball Tournament at The Corned Beef & Co.Included with registration
Tuesday, October 20
7:30 to 8:15 AMBreakfast with Exhibitors
8:15 to 9:05 AMDriving Efficiency: Best Practices for Equipment & Fleet Cost ManagementBilly Robinson
9:05 to 9:20 AMBreak with Exhibitors
9:20 to 10:10 AMBreakout A: How Project Management Behavior Shapes a Contractor's Financial StrengthJulie Brown
9:20 to 10:10 AMBreakout B: Growth Through AcquisitionJody Williams
10:10 to 10:30 AMBreak with Exhibitors
10:30 to 11:20 AMBreakout A: Conquering Lien Waivers: A Guide to Getting Paid FasterKatia Fremont
10:30 to 11:20 AMBreakout B: From WIP to Working Capital: Improving Cash Flow VisibilitySamantha Lake
11:30 AM to 12:30 PMLunch
12:30 to 1:20 PMBreakout A: One Year After the OBBB Act: Key Provisions, New Guidance, Sunset Dates, and Open QuestionsPeter Mills
12:30 to 1:20 PMBreakout B: Beyond Bar Charts: Choosing the Right Visualization for Your DashboardKen Jones
1:20 to 1:45 PMBreak with Exhibitors
1:45 to 3:00 PMClosing General Session: IT Trends in Construction: Evaluating Your Systems within the Context of the Solution Marketplace, plus Door PrizesChristian Burger

Full session descriptions are posted on the chapter's session descriptions page.

Speakers and session topics

Seventeen speakers cover five broad themes: leadership and personal development, people and pay, finance and cash flow, tax and legal, and technology. Summaries below are drawn from the official session descriptions.

SpeakerCompanySessionWhat you will take away
Leadership and personal development
Stacy GissalEvolve Beyond LimitsLead Yourself First (Mon 11:15 AM)How neglected self-leadership drains capacity, how you personally react to pressure, and one concrete action to reduce stress and lift performance.
Tyler EnslinTyler Enslin International, Inc.Achievement Now! Elevate Your Success (Mon 1:15 PM)An interactive keynote on why goals fail, how to set meaningful ones, and four simple habits that drive achievement. Attendees leave with a personal action plan.
People and pay
Kevin MonaghanIntuitive Compensation GroupThe Psychology of Pay (Mon 9:05 AM)Why how you pay matters more than what you pay, including private equity pay tactics and building delayed gratification into compensation.
Laura Jansen, MS-HRDADPConstructing a Multi-Generational Workforce (Mon 2:45 PM)Bridging gaps between Boomers, Gen X, millennials and Gen Z, with a focus on attracting and retaining younger workers through coaching, feedback and technology.
Finance, cash flow and operations
Stacy ShifletBlauch BrothersBuilding Financial Literacy Across Your Organization (Sun workshop)How to train staff across the company on WIP, cash flow and financial statements.
Brantley (Brant) SommaMarshMMACaptive Insurance Model Workshop (Sun workshop)Using your own loss and premium data to judge whether a single or group captive insurance program fits your company.
John LewisLewis Wealth PartnersEconomic Update (Mon 10:15 AM)Economic policy trends, 2026 tax law changes for individuals and businesses, and how the midterm elections may shape the economy.
Billy RobinsonBrown EdwardsDriving Efficiency: Equipment & Fleet Cost Management (Tue 8:15 AM)Total cost of ownership versus leasing, preventive maintenance and life-cycle planning, telematics and right-sizing the fleet.
Julie BrownFaulconer ConstructionHow Project Management Behavior Shapes a Contractor's Financial Strength (Tue 9:20 AM)How PM habits around forecasting, cost coding and change orders flow into WIP, margins and ultimately borrowing and bonding capacity.
Jody WilliamsNot listedGrowth Through Acquisition (Tue 9:20 AM)Reasons to acquire, steps that improve deal success, and what to expect in the first year after closing.
Samantha LakeProNovos Financial IntelligenceFrom WIP to Working Capital (Tue 10:30 AM)Spotting cash gaps early even when jobs look profitable, and moving from spreadsheet WIP to integrated forecasting. Includes live examples in ProNovos.
Tax, legal and legislative
Spencer WiegardPresented by Atlantic Union BankLegislative Update (Mon lunch)A lunchtime update on legislation affecting the industry. No written description is posted.
Katia FremontSitelineConquering Lien Waivers (Tue 10:30 AM)Which waiver to use when, how to manage waivers with clients and vendors, and avoiding mistakes that delay payment.
Peter MillsYHB CPAs & ConsultantsOne Year After the OBBB Act (Tue 12:30 PM)One Big Beautiful Bill Act provisions most relevant to contractors, permanent versus temporary changes, Treasury and IRS guidance so far, and what is still pending.
Technology
Kathryn SchneiderForvis MazarsThe Contractor's AI Playbook (Mon 3:45 PM)Moving from AI experiments to measurable value: high-value use cases in finance and operations, governance and controls, and change management.
Ken JonesBusiness Information GroupBeyond Bar Charts (Tue 12:30 PM)Matching chart types to the message and audience, avoiding data dumps, and designing clearer dashboards. Demonstrated in Power BI but tool-agnostic.
Christian BurgerNot listedIT Trends in Construction (Tue 1:45 PM, closing)Making sense of a crowded software market, IT governance, and how to evaluate, select and implement systems for better return.

‍CPE credits and professional development

A full registrant who attends a Sunday workshop and one session in every slot can earn up to 15.5 CPE credits; Monday-only attendees can earn up to 8.

The totals below are calculated from the credits listed for each session on the session descriptions page. Tuesday breakouts run in pairs, so only one session per slot counts.

DaySessions countedCPE available
SundayOne workshop (100 instructional minutes)2.0
MondaySeven general sessions and keynotes8.0
TuesdayOpening session, three breakouts, closing session5.5
Full conference total15.5

Program details for every session:

  • Delivery method: Group Live
  • Program level: Basic
  • Prerequisites and preparation: none
  • Fields of study: Finance, Personal Development, Personnel/Human Resources, Economics, Information Technology, Specialized Knowledge, Business Law and Taxes
  • 50-minute sessions carry 1 credit, 75-minute sessions carry 1.5, and the 100-minute workshops carry 2

The Monday lunch Legislative Update is not listed with CPE credit.

CCIFP holders: each session is also mapped to a CCIFP (Certified Construction Industry Financial Professional) domain, such as Revenue Recognition, Accounting & Reporting, Budgeting & Planning, Human Resources, Risk Management, Taxes and Information Technology. That mapping can help you track continuing education against certification requirements. The chapter's CCIFP Certification page has more on the credential.

Keep your own attendance record and confirm with the organizers how CPE certificates will be issued after the event.

Networking and social events

The conference includes two evening events and more than ten exhibitor breaks and meals, so most networking happens between sessions rather than during them.

Sunday Welcome Reception (6:00 to 7:00 PM). Held in the hotel's club, known as the Speakeasy, just off the Lobby Bar. Drinks and light hors d'oeuvres are included with full registration. It is the first chance to meet fellow attendees, speakers, and sponsors before the main program.

Monday Dinner and 9 Ball Tournament (6:00 to 9:00 PM). An offsite dinner at The Corned Beef & Co. in Roanoke, included with registration. A pool tournament runs alongside dinner. Guests can join if they are registered through the guest dinner registration. Confirm transportation plans with the organizers if you are not driving.

Meals and exhibitor breaks. Breakfast with exhibitors opens both Monday (7:15 AM) and Tuesday (7:30 AM). Lunch is served both days, with four exhibitor breaks on Monday and three on Tuesday. These are the best times to visit vendor tables and follow up with speakers.

Door prizes. Prizes are drawn during the closing general session on Tuesday afternoon, so plan to stay through 3:00 PM.

Sponsors and exhibitors

Every sponsorship tier with an exhibit table is sold out for 2026; only Bronze sponsorships ($750, 8 offered) remain listed for purchase.

TierPriceAvailableRegistrationsExhibit tableSpeaking timeOther benefits
Platinum$5,0002, sold out3Premier location1 minute at a General SessionRegistration list, logo on slides and all materials, sponsor banner
Gold$4,0006, sold out2Near the General Session room30 seconds at a sessionRegistration list, logo on slides and all materials, banner recognition
Silver$3,5004, sold out2Near the Breakout room30 seconds at a sessionRegistration list, logo on slides and all materials, banner recognition
Badge$3,0001, sold out1None30 seconds at a sessionLogo on front and back of name badges, registration list, logo on slides and materials, banner recognition
Bronze$7508 offeredNoneNoneNoneRegistration list, logo on slides and all materials, banner recognition

Bronze sponsorships are purchased through the PayPal link on the conference page. The chapter's sponsorships page covers year-round chapter sponsorship.

Atlantic Union Bank is named as presenter of the Monday lunch Legislative Update. The full 2026 sponsor roster is shown as logo images on the conference page.

For attendees: exhibitor tables are concentrated near the General Session and Breakout rooms, and every break is billed as a break with exhibitors. Sponsors receive the registration list, so expect follow-up from vendors after the event.

Travel, lodging and logistics

The conference room block at the Hotel Roanoke closed on September 18, 2026, so anyone still without a room should try the group booking link first and then contact the hotel or organizers directly.

Hotel. The Hotel Roanoke & Conference Center is the host venue, so staying on site keeps every session, meal, and the Sunday reception within walking distance. The chapter notes that rooms were limited and that posted pricing is subject to change. The historic hotel is part of Hilton's Curio Collection and sits beside downtown Roanoke, linked to the Market Square area by a pedestrian bridge.

Getting there.

  • By air: Roanoke-Blacksburg Regional Airport (ROA) is a short drive from the hotel. Larger airports within driving range include Greensboro (GSO), Richmond (RIC), and Charlotte (CLT).
  • By rail: Amtrak's Northeast Regional serves Roanoke's downtown station, within walking distance of the hotel.
  • By car: Roanoke sits on Interstate 581, off I-81. Check parking options and rates with the hotel before arrival.

Local timing. Sunday programming starts at 3:00 PM, so a Sunday morning or midday arrival works for workshop attendees. Tuesday wraps at 3:00 PM after door prizes; book return travel for late afternoon or evening if you want to stay for the closing session.

Monday evening. The dinner is offsite at The Corned Beef & Co. in downtown Roanoke. Plan how you will get there and back, and confirm with organizers whether group transportation is provided.

What to bring. Business casual attire is typical for CFMA events (confirm with organizers if unsure), plus a light layer for October evenings in the mountains and for air-conditioned session rooms. Bring business cards, a charged laptop or tablet for interactive sessions, and a notebook for the Achievement Now! keynote, which asks attendees to write goals and an action plan.

Attendee tips and preparation checklist

With the conference 11 days away as of this guide, the priorities are confirming registration and lodging, choosing your Tuesday breakouts, and planning Monday evening.

Before you go

  • Register for the full conference or the Monday-only Leadership Track.
  • Sign up separately for one Sunday workshop if you plan to attend.
  • Register any guest for Monday dinner.
  • Confirm your hotel reservation (the room block closed September 18)
  • Book travel that arrives before 3:00 PM Sunday (or 6:00 PM for the reception only) and leaves after 3:00 PM Tuesday.
  • Read the session descriptions and pick one breakout in each of the three Tuesday slots.
  • For the Captive Insurance workshop, gather recent property and casualty premium and loss history, since the session uses your own data.
  • Pack business cards, a laptop or tablet, chargers and a light jacket.
SlotIf your focus is...Choose
9:20 AMOperations, WIP, bonding and lender relationshipsHow Project Management Behavior Shapes a Contractor's Financial Strength
9:20 AMStrategy, M&A, growth planningGrowth Through Acquisition
10:30 AMBilling, AR, subcontractor paymentsConquering Lien Waivers
10:30 AMCash forecasting, WIP reportingFrom WIP to Working Capital
12:30 PMTax planning and complianceOne Year After the OBBB Act
12:30 PMReporting, dashboards, Power BIBeyond Bar Charts

Teams sending two or more people can split up across breakouts and share notes afterward.

At the event

  • Arrive by 7:15 AM Monday for breakfast with exhibitors before the 8:00 AM keynote.
  • Use breaks to visit exhibitor tables; sponsors include banks, CPA firms, insurers, and software providers.
  • Bring specific questions to the Economic Update, OBBB Act and AI Playbook sessions, which cover fast-changing topics.
  • Track the sessions you attend for CPE reporting.
  • Stay through the closing session on Tuesday for door prizes.

After the event

  • Follow up with new contacts within a week.
  • Confirm receipt of your CPE certificate.
  • Share key takeaways with your team, especially from breakouts colleagues missed.

Contacts and resources

Conference questions go to virginiaregional@cfma.org; general Blue Ridge Chapter questions go to blueridge@cfma.org.

NeedWhere to go
Conference questionsvirginiaregional@cfma.org
Blue Ridge Chapter (Harrisonburg, VA)blueridge@cfma.org
Hotel bookingPasskey group booking
Session details and CPE2026 Conference Session Descriptions
Upcoming chapter eventsBlue Ridge Chapter events
Past event photosPhoto albums
CFMA membershipJoin CFMA
National associationCFMA.org

Sources

Travel details on the airport, rail and the hotel's history are general background, not taken from the conference page; confirm them before you travel.

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