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EPISODE
13

Eric Helitzer

SubBase

SubBase

In this episode, we sit down with Eric Hellitzer, Founder and CEO of SubBase, to discuss how his background in construction inspired him to create a technology platform that’s transforming material management for contractors. Eric shares his journey from field operations to founding a tech company that’s simplifying and centralizing workflows across the construction industry.

We explore how SubBase streamlines communication between field and office, integrates real-time data, and leverages AI to improve efficiency. Eric also discusses the future of construction technology, from computer vision to VR, and how innovation is helping attract and retain the next generation of construction professionals.

Episode Highlights

0:57–2:19 | From Construction to Tech

Eric shares his background in construction management and how his two decades of field and preconstruction experience led to founding SubBase.

2:19–3:42 | Identifying the Problem

He explains how SubBase was born out of firsthand jobsite frustrations—inefficient material management and lack of workflow visibility.

4:24–6:48 | What Is SubBase?

Eric breaks down what SubBase does—centralizing communication, streamlining vendor interactions, managing inventory, and integrating accounting.

6:48–9:23 | The Need for Efficiency and Scale

They discuss why construction companies must modernize processes to handle growth, tighter schedules, and workforce shortages.

9:23–11:35 | Centralizing Communication

Eric explains how SubBase connects the field, office, and vendors in one platform, eliminating scattered communication and increasing real-time visibility.

11:35–14:59 | Solving Real-World Problems

Theo explains how AI isn’t replacing humans — it’s empowering them by automating tedious tasks and improving accuracy and speed in everyday workflows.

14:59–18:01 | Integrating AI Into Construction Workflows

Eric discusses how SubBase uses AI for document extraction, speech recognition, and data training—while ensuring accuracy and trust.

18:01–21:21 | AI Safety and Internal Use

He details how SubBase uses AI responsibly for testing, support, and insight gathering, and the importance of training teams to use it securely.

23:19–25:47 | The Next Wave of Tech: Computer Vision & Learning Tools

Eric shares his interest in computer vision and its potential to help new tradespeople learn materials faster and more visually.

27:17–29:32 | VR, Innovation, and Attracting the Next Generation

They discuss how VR and digital visualization tools are helping modernize construction and make the industry more appealing to Gen Z talent.

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