MIDLAND, Mich. — A growing effort to strengthen the skilled trades workforce and increase diversity in the construction industry will be back in Midland next year. Build Like a Girl — a free, hands-on event encouraging girls in grades 5–12 to explore construction careers — will return at 5:30 p.m. on Wednesday, Feb. 25, 2026, at The Great Hall, 5121 Bay City Road.
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Hosted by the Associated Builders and Contractors Greater Michigan Chapter (ABC), the Greater Michigan Construction Academy (GMCA), and LOGIC (Ladies Operating for Growth in Construction), the program immerses young women in interactive learning environments that highlight careers that help shape the built environment.
Since its launch, Build Like a Girl has become a flagship outreach initiative in mid-Michigan, aiming to spark interest at a time when the industry faces a nationwide labor shortage and seeks more participation from women, who represent around 11% of the U.S. construction workforce.
Through hands-on demonstrations — from measuring and drilling to wiring and equipment usage — participants can discover new skills and meet female role models who work in the trades every day. These direct industry connections help demystify career pathways, including apprenticeships and certifications that provide reliable income, benefits and long-term growth.
“Build Like a Girl is about opening doors and sparking confidence,” said Cathy Geiger, Director of Marketing and Community Affairs at ABC Greater Michigan Chapter. “When young women see what’s possible — when they use a drill, wire, or build something for the first time — they begin to realize that construction isn’t just a career path, it’s a place where they belong and can thrive.”
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Local contractors and suppliers will lead activity stations and share firsthand insights about jobsite teamwork, technical skills, innovation and safety. Attendees will also learn about STEM-based careers in carpentry, electrical, HVAC, welding, and other disciplines tied to Michigan’s economic growth and infrastructure development.
Every registered participant will receive a T-shirt, trucker hat, swag bag and additional giveaways. Because apparel quantities are limited, organizers recommend early registration — particularly before Jan. 16 — to secure preferred sizes.
To expand the experience, event sponsors are inviting more industry partners to get involved. Companies can host hands-on booths, provide financial support, donate prizes or sponsor career-exploration activities that make the event both fun and informative.
Booth participation is free, and both cash and in-kind contributions are welcomed through Jan. 16. Organizers say community involvement is essential to showcasing the depth and stability of construction careers in the region.
Registration details, booth sign-ups and sponsorship opportunities can be found at www.abcgmc.org/build-like-a-girl or by contacting Cathy Geiger at cgeiger@abcgmc.org.
As demand for skilled trades continues to climb, Build Like a Girl aims to ensure that the future construction workforce better reflects the communities it serves — confident young women included.
Originally reported by Max Milne,Community News Editor in Midland Daily News.
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