Reins brings Blue Collar Keys mediaplatform to industry trade shows
Thepopular social media brand will spotlight key employees in the skilled tradesat EPIC2026
LAS VEGAS — Reins, apioneering technology firm dedicated to empowering privately owned businessesthrough alternative equity solutions, is bringing BlueCollar Keys, the popular YouTube and social media platformcelebrating career-level skilled trade professionals, to major industry tradeshows. Following a successful appearance at World of Concrete, Blue Collar Keyswill next appear at EPIC2026,taking place February 12–13 at the Bellagio Resort and Casino. Conferenceattendees are invited to look for the Blue Collar Keys team on the floor atEPIC2026.
The real stories behind the trades
Created by the team behind Reins, Blue CollarKeys puts the spotlight where it belongs: on the key employees powering theskilled trades. The platform is known for producing sometimes humorous, alwaysauthentic content that honors the hands building America while giving workers achance to share their voice.
At EPIC2026, attendees can expect to see theBlue Collar Keys crew engaging with industry professionals, filming interviewsand creating social media content that highlights real stories from the trades.
“We created Blue Collar Keys not only tochampion key workers at home service companies, but also to collect some oftheir stories and insights from the jobsite,” said Chris Buttenham, co-founderof Reins. “The platform exists to celebrate those men and women with humor andrespect, and trade shows are the perfect place to do that.”
An EPIC experience
In addition to connecting with Blue CollarKeys, EPIC attendees can meet with the Reins team to learn more aboutalternative equity solutions designed for skilled trade companies seeking newapproaches to employee motivation and retention.
EPIC is one of the premier conferences forcontractors, providing a unique combination of education, entertainment andnetworking opportunities. This year’s conference will feature keynotes fromnoted speakers like James Clear, bestselling author of “Atomic Habits,” andLori Greiner, entrepreneur and personality from TV’s “Shark Tank.”
For more information about Blue Collar Keys,visit bluecollarkeys.com.
For more information about Reins, visit myreins.com.
For more information about EPIC2026, visit EPIC2026.com.
About Reins
Reins is an innovative platform that empowersprivately-owned businesses to retain key employees effectively by offeringowner-like benefits that incentivize employees to contribute to the business'slong-term success. Founded in 2023, Reins’ mission is to help independentbusinesses remain productive and grow. Reins’ proprietary solution, the ModernAgreement for Rewards and Equity (MARE) program, was built by attorneys and iscustomizable to meet each business owner’s needs. Every plan is legally bindingand stored safely in the Reins software for compliance. Usingthe MARE program, business owners can create andexecute a tailored program within minutes. Formore information about Reins and the MARE program, please visit https://myreins.com/.
Originally reported by Reins.
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