Montreal-based construction technology firm Mechasys has appointed industry veteran Rich Hilliker as Director of Sales – Americas, reinforcing its expansion strategy across the United States and Canada.
The move signals a sharpened focus on North America as the company scales its Projected Reality (PR) technology globally. With more than 20 years of experience in positioning technology, Hilliker is expected to help establish Mechasys as a leading standard-setter in construction layout solutions throughout the region.
Targeting Growth Across the U.S. and Canada
As Mechasys continues expanding across five continents, leadership says the Americas remain a priority market. The company aims to strengthen contractor adoption by pairing advanced projection hardware with localized service and training.
Hilliker emphasized the need for modernization in construction layout practices.
"The industry has reached a breaking point with traditional layout. We’ve been forced to rely on slow, manual steps to translate digital designs into physical markings—a process that is fundamentally vulnerable to error," said Rich Hilliker. "Mechasys has solved this 'Translation Gap.' This is a proven, visual workflow that allows teams to see the design at full scale immediately. For contractors in the Americas, this is the new standard for accuracy."
Mechasys’ Projected Reality platform replaces manual point-staking and chalk-line processes with robotic laser projection, allowing crews to visualize millimeter-accurate blueprints directly on surfaces. The company says this significantly reduces rework, improves coordination and accelerates jobsite productivity.
Building a Support-Driven Model
Beyond hardware innovation, Mechasys is positioning itself as a service-oriented technology partner. Following its recent $23 million Series A funding round, the company is expanding its North American support infrastructure to provide hands-on technical assistance and training.
CEO William St-Pierre underscored the importance of pairing innovation with field-level support.
"Rich is the perfect leader to spearhead this chapter because he understands that world-class technology is only as good as the support behind it," said William St-Pierre, CEO of Mechasys. “We aren't just shipping hardware; we are providing an end-to-end support ecosystem. From initial training to real-time field assistance, we ensure our partners have the most robust and reliable layout solution available today, backed by a team that speaks the language of the jobsite.”
The company says its straightforward pricing model is designed to encourage frequent use without the constraints of complex usage-based billing structures, allowing contractors to deploy the technology across projects without unpredictable costs.
Expanding Dealer Partnerships Across the Americas
To meet increasing demand for its XR Projector system, Mechasys is actively seeking dealer partnerships throughout North and South America. The company provides distributors with product training, marketing tools and direct access to engineering and support teams.
This dealer expansion strategy is intended to accelerate regional adoption while maintaining localized expertise and responsiveness.
XR Projector at the Core of Growth Strategy
At the center of Mechasys’ growth is its patented XR Projector — a high-performance robotic laser projection system that eliminates manual layout translation. By projecting full-scale digital designs onto floors, walls and ceilings — even in extreme environments — the system enhances precision while reducing labor hours.
Company leadership says the technology addresses long-standing inefficiencies in construction workflows, where the conversion of digital plans into physical markings often introduces delays and costly errors.
As competition intensifies in the construction technology sector, Mechasys is betting that combining advanced projection hardware, simplified pricing and field-based support will differentiate it in the Americas market and solidify its position as a next-generation layout provider.
Originally reported by Mechasys in Construction Dive.
