DARTMOUTH, MA — American Pride Properties, a longstanding name in both residential and commercial construction across Massachusetts and Rhode Island, has officially rebranded as American Pride Construction. The move is effective immediately and marks a strategic step in aligning the company’s public identity with its expanding services and long-term goals.
The rebrand includes a refreshed slogan, “Build with American Pride,” emphasizing the company’s dedication to craftsmanship, service, and community impact.
The decision to change the name follows years of growth in both scale and project types, from custom homes and major renovations to commercial builds.
“For years, our clients have trusted us with everything from new home construction to major renovations and additions,” said Joe Joubert, Owner/Founder. “As our services expanded, we wanted our name to clearly reflect the quality construction work we provide. American Pride Construction does exactly that—it speaks to our values, our craftsmanship, and our commitment to the communities we serve.”
The company emphasized that the new name better represents its role as a comprehensive construction partner for homeowners, municipalities, and businesses.
American Pride Construction will continue providing a full set of construction services, including:
With its identity now more closely tied to core operations, the company intends to strengthen recognition and streamline communication with new and existing clients.
Leadership assured customers that the name change will not impact any active contracts or in-progress builds.
Despite the rebrand, the team remains unchanged, along with the company’s approach to quality and project oversight. Existing clients will notice no interruptions or administrative shifts.
The company views this update as part of a broader effort to modernize its brand presence and reinforce its values.
“We’re excited for this next chapter,” said Justin Case, Owner/Founder. “Our name may be new, but our promise remains the same—high-quality construction, attention to detail, and a true sense of pride in everything we build.”
Formerly known as American Pride Properties, American Pride Construction is a family-owned general contracting business based in Dartmouth, Massachusetts. The company serves clients across Massachusetts and Rhode Island, focusing on new builds, additions, renovations, and remodeling projects with a strong customer-first approach.
For additional details, visit: https://appgroupllc.com
Originally reported by EIN Presswire in Fox 5 KUSI News.
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