Bitfarms Rebrands as Keel Infrastructure to Accelerate AI and Data Center Growth Strategy
NEW YORK — Bitfarms Ltd. has officially rebranded as Keel Infrastructure Corp. and completed its redomiciliation to the United States, marking a significant strategic shift toward high-performance computing and artificial intelligence infrastructure.
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The move, finalized April 1, follows shareholder approval and a court order from the Ontario Superior Court of Justice, transitioning the company’s corporate base from Canada to the U.S. under a statutory arrangement.
Keel Infrastructure will now serve as the parent company, headquartered in New York City, while continuing the operations previously conducted by Bitfarms and its subsidiaries.
Company leadership said the rebrand reflects a broader transformation from cryptocurrency mining to a focus on digital infrastructure supporting AI and high-performance computing workloads.
"This rebrand is more than a name change—it’s a testament to what we’ve accomplished to date. A year ago, we set out on a transformational plan to pivot from Bitcoin and capitalize on the significant opportunity in HPC/AI infrastructure. The progress we've made since then has been substantial, and that work has made us who we are today, Keel Infrastructure,” said Ben Gagnon, Chief Executive Officer.
Gagnon emphasized that the company aims to position itself as a foundational provider of infrastructure necessary for scaling AI technologies.
“When you name a company Keel, you're making a commitment to be foundational, to be the base that everything else depends on. That's the standard we're setting for ourselves. We are a pure-play infrastructure developer and owner, and our entire focus is on providing the energy-secured sites and facilities that enable our customers to deploy AI compute at the pace and scale they need.”
The company currently has a development pipeline of approximately 2.2 gigawatts of capacity, with projects spanning key power markets in the United States and Canada, including Pennsylvania, Washington and Québec.
As part of the redomiciliation, all existing Bitfarms shares were exchanged for common stock in Keel Infrastructure on a one-for-one basis. The new shares are expected to begin trading under the ticker “KEEL” on both the Nasdaq and Toronto Stock Exchange starting April 6, replacing the previous Bitfarms listings.
The restructuring is intended to improve access to capital markets, align the company more closely with U.S.-based customers and streamline regulatory frameworks as demand for data center and AI infrastructure accelerates.
Gagnon also acknowledged the role of stakeholders in supporting the company’s transition.
“I want to thank our shareholders for their continued support through this transformation, and our Keel crew—whose deep expertise, dedication, and focus drive our momentum forward and provide the stability that defines this company."
Following the transition, Keel Infrastructure will continue an existing share repurchase program initiated in 2025, subject to market conditions and regulatory requirements.
Industry analysts note that the company’s pivot reflects a broader trend of firms repositioning to capitalize on the rapid growth of AI-driven data center demand, particularly as energy availability becomes a critical constraint for large-scale computing deployments.
With its new identity and U.S. corporate structure, Keel Infrastructure aims to establish itself as a key player in delivering energy-secured facilities that support next-generation computing technologies.
Originally reported by Keel Infrastructure in Globe News Wire.
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