Construction Begins on New 360° Theater for Derby Museum

The Kentucky Derby Museum has started construction on its Great Hall to unveil a remastered version of The Greatest Race, the museum's iconic 360° film. This $2.3 million upgrade is spearheaded by Donna Lawrence Productions, known for innovative immersive storytelling.
Work began on January 6, 2025, with Milwaukee-based Clearwing installing advanced lighting systems, following designs by Donna Lawrence Productions and Available Light. Meanwhile, the film is being updated with new footage from the 2024 Kentucky Derby®, and the project is set to premiere in April 2025 during the museum's 40th anniversary celebrations.
“The Greatest Race has been a cornerstone of the museum experience for four decades,” said Patrick Armstrong, President and CEO of the Kentucky Derby Museum. “This upgrade honors the exhibit’s legacy and ensures it remains a world-class attraction for future generations.”
Originally a 360° slideshow in 1985, The Greatest Race evolved into the world’s first seamless 360° immersive experience in 2015. The 2025 version will feature new projection technology, surround sound, immersive lighting, and dynamic effects, enhancing the story of the Derby’s "greatest two minutes in sports."
Donna Lawrence, founder of Donna Lawrence Productions, expressed, “The Kentucky Derby Museum continues to push the boundaries of immersive experiences, further solidifying its place as a global destination.”
With a $1 million grant from the James Graham Brown Foundation, the project aims to engage and excite audiences about the Kentucky Derby. The upgraded exhibit will debut for VIPs on April 10, 2025, and open to the public on April 11.
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