eXp Realty, the primary subsidiary of eXp World Holdings, Inc., has announced the launch of eXp New Homes, a specialized division aimed at helping real estate agents expand their role in the fast-growing new construction housing sector.
.jpg)
The initiative is designed to provide agents with a structured pathway to master the complexities of selling newly built homes—from small urban developments to large master-planned communities. By combining training, marketing resources and developer partnerships, the company says the program will help agents become strategic partners in residential development projects rather than simply brokers of completed homes.
The announcement was made from the company’s headquarters in Bellingham, Washington.
According to the company, the new division aims to close the gap between traditional real estate brokerage services and the specialized demands of the development industry.
Through targeted education, tools and resources, agents participating in eXp New Homes will gain the skills needed to manage new housing inventory, work directly with builders and developers, and guide buyers through the often complex process of purchasing newly constructed homes.
“We aren’t just looking for the next listing; we’re looking toward the next horizon of how global communities are built and experienced,” said Leo Pareja, CEO of eXp Realty. “The launch of eXp New Homes is our strategic response to the evolving needs of the new construction sector, where precision and partnership are the ultimate currencies. We are empowering our agents to move beyond the traditional resale mindset and step confidently into the role of a strategic new home sales partner, equipping them with builder-specific training, specialized certifications, and a powerful global network so they can collaborate directly with developers, represent new construction communities at the highest level, and scale their business alongside the neighborhoods they are helping bring to life.”
The company said the initiative reflects broader changes in the housing market, where agents are increasingly expected to work closely with developers and construction firms throughout the entire lifecycle of a project.
The eXp New Homes division introduces several tools and training programs intended to help agents strengthen their expertise in the new construction sector.
One of the program’s central elements is the eXp New Homes Certification, which provides agents with training on how large residential developments are planned, marketed and sold. The curriculum also focuses on strategies for building relationships with developers and positioning agents as trusted partners in new construction projects.
Participants will also receive access to specialized marketing resources designed specifically for new developments. These include customized signage, luxury-grade brochures, digital marketing templates and other branding assets tailored for modern residential construction projects.
In addition, the program offers operational tools aimed at streamlining the sales process for new construction inventory. These tools include builder reporting systems, project scheduling features and marketing asset management platforms that help agents and developers coordinate sales and marketing efforts more efficiently.
The division also introduces a professional community network that connects agents specializing in new construction. Members will have access to regular mastermind sessions, referral opportunities and collaboration with professionals in the development and construction industries.
“We are providing the premier platform for our agents to grow in lockstep with the most innovative builders in the industry,” said Wendy Forsythe, Chief Marketing Officer of eXp Realty. “eXp New Homes represents a definitive commitment to excellence in the new construction environment.”
The launch of eXp New Homes comes as residential construction continues to play a major role in addressing housing demand in many markets around the world.
Company leaders say the new division will help agents participate more actively in the planning and marketing of new communities, creating opportunities for collaboration with developers earlier in the development process.
As housing markets evolve, developers increasingly seek real estate professionals who understand both the sales side of real estate and the construction timeline involved in bringing large housing projects to market.
By offering specialized education and developer-focused tools, eXp Realty aims to position its agents as valuable partners capable of supporting large development projects from concept to sales completion.
The company also emphasized that the program aligns with its broader strategy of using cloud-based platforms and global networking to help agents expand their businesses.
Operating in markets across the Americas, Europe, the Middle East, Asia Pacific and Africa, eXp Realty continues to build a worldwide community of agents who collaborate digitally while serving clients locally.
Company officials say the eXp New Homes division is expected to strengthen that global network while giving agents additional opportunities to participate in residential development projects in their local markets.
Originally reported by Exp World Holdings.
