Changing household patterns and rising homeownership costs are influencing how multifamily developers approach new communities, from unit configurations and amenities to transportation access and long-term adaptability. Focus Development is emphasizing those factors early in the planning process as it develops urban and suburban rental projects.
The Chicago-based developer's approach centers on aligning site selection, market analysis, building design and amenities with the needs of the intended renter. Its portfolio includes ground-up multifamily projects as well as residential redevelopment of established retail properties.
Focus Development is placing greater emphasis on renter demographics when determining unit mixes and community features. Families, empty nesters and remote workers are increasingly represented within the rental market, creating demand for housing that can accommodate different household structures and work patterns.
The developer's planning approach includes evaluating competition, zoning, site characteristics and surrounding demographics before establishing a project's design direction. Unit layouts are generally treated as longer-term elements of a building, while amenity areas can provide greater flexibility as resident preferences change.
Three-bedroom apartments are receiving additional consideration because they can support families, multigenerational households and residents who need dedicated space for working from home.
Adaptability is also being incorporated into development planning. At Brickell Starlite in Miami, Focus Development is developing a 517-unit multifamily tower with approximately 7,500 square feet of retail space. The project is designed by Gensler and is scheduled for completion in 2028.
The development includes a parking structure designed with flat floor plates. That configuration could allow portions of the parking area to be converted to residential space in the future if parking requirements change.
The broader project also incorporates ground-floor retail, pedestrian areas, coworking space, fitness facilities and indoor and outdoor resident areas. The design connects the residential development with its surrounding Brickell neighborhood rather than treating the building as an isolated property.
Focus Development is also applying its multifamily strategy to suburban shopping centers. Residential components are planned or being developed at properties including Hawthorn, Fox Valley and Old Orchard.
The approach combines housing with existing retail, dining and other services, creating opportunities for more walkable environments around established commercial destinations.
For developers and construction owners, the strategy demonstrates how multifamily projects can be shaped around broader site conditions rather than apartment layouts alone. Transit access, neighborhood connections, adaptable amenity areas and future building uses can influence development decisions from site planning through construction.
Source: Work With Focus.
