Greenberg Construction Expands with Prefab and Traditional Building in California

Greenberg Construction, a prominent home builder in California, is extending its services across the state, combining innovative techniques like its Custom Wall System (CWS) with traditional construction methods. This strategic expansion aims to meet the rising demand for faster, high-quality homebuilding solutions, particularly in areas prone to wildfires.
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The CWS method employs prefabricated wall panels that are pre-engineered with framing, insulation, mechanical systems, and exterior finishes. These panels are delivered on-site ready for assembly, drastically cutting down construction times and allowing homes to be completed in as little as four to five months after permit approvals. For those who prefer a more traditional approach, the company still offers custom homebuilding services, blending craftsmanship with efficiency.
“Our focus is on delivering high-quality homes with both speed and precision,” said Maor Greenberg, CEO of Greenberg Construction. “For homeowners seeking an expedited process, our Custom Wall System offers a fast and resilient solution. At the same time, our expertise in traditional construction ensures we meet the needs of clients who value custom craftsmanship and a tailored design approach.”
As California faces growing concerns over sustainability and wildfire resilience, Greenberg Construction prioritizes the use of durable materials and advanced building techniques to ensure homes withstand both environmental challenges and evolving state regulations. For example, in high-risk fire zones, Greenberg integrates non-combustible framing, fire-resistant exterior finishes, and energy-efficient features like solar panels and water conservation systems.
“Whether through traditional home construction or prefabricated solutions, we are committed to providing homes that meet the highest standards for durability and sustainability,” Greenberg added.
Greenberg Construction’s expansion also comes at a time when rebuilding efforts in wildfire-affected areas are accelerating. The company’s ability to offer both traditional and prefabricated construction options helps reduce delays, offering faster recovery in fire-ravaged communities. The CWS method also addresses material shortages and permitting delays by manufacturing components in a controlled environment before delivery to the job site.

Greenberg has established a solid reputation, delivering a wide range of projects, from luxury homes in neighborhoods like Los Altos Hills and Woodside to large-scale developments like the Cherry Condominiums in San Carlos. It has also completed notable custom projects such as the 6,317-square-foot Sharon Park residence in Menlo Park.
Clients choosing the CWS option can select all-inclusive packages, including custom cabinetry, built-in appliances, and smart home technology integrations. The company also offers full-scale project management, guiding clients from architectural planning through to completion.
Ranked among the fastest-growing companies in the U.S. by Inc. 5000, Greenberg Construction continues to lead the California homebuilding industry by focusing on innovation, sustainability, and superior craftsmanship.
About Greenberg Construction:
Greenberg Construction is a leading custom home builder in California, specializing in both traditional custom construction and the innovative Custom Wall System (CWS), designed for faster, more resilient building. Based in Palo Alto, the company builds sustainable, high-quality homes across the state, with a focus on wildfire-prone regions and high-end residential communities.
For more information, visit https://www.greenberg.construction.
Originally reported by Business Insider.
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