News
July 19, 2026

NAHB: Builder Confidence Declines in July as Housing Affordability Pressures Continue

Construction Owners Editorial Team

Highlights

  • Builder confidence for newly built single-family homes fell to 34 in July from 36 in June.
  • The Housing Market Index has remained below 40 for 15 consecutive months.
  • Affordability challenges, elevated mortgage rates, and rising construction costs continue to weigh on the market.
  • Thirty-seven percent of builders reported reducing home prices in July, with an average discount of 6%.
  • Sales incentives remained widespread, with 63% of builders offering incentives.

Persistent affordability challenges and ongoing economic uncertainty continue to pressure the U.S. residential construction market, according to the latest National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI). Builder confidence for newly built single-family homes declined in July as high mortgage rates and rising development costs continued to limit buyer activity.

Housing Market Index Falls in July

The July HMI registered a reading of 34, down two points from an upwardly revised 36 in June. The index has remained below the neutral 50 level for an extended period and has stayed below 40 for 15 consecutive months.

The survey's three primary components all declined during the month. The index measuring current sales conditions slipped to 37, expected sales over the next six months decreased to 43, and buyer traffic fell to 23.

Regional three-month moving averages showed gains in the Northeast and Midwest, while the South and West recorded modest declines.

Affordability Continues to Shape Builder Decisions

The survey indicates affordability remains the dominant challenge facing the home building industry. Elevated mortgage rates, increasing material prices, higher land costs, and ongoing skilled labor shortages continue to influence construction activity and homebuyer demand.

To help attract buyers, 37% of builders reported reducing home prices in July, compared with 35% in June. The average price reduction remained at 6%, while 63% of builders offered sales incentives during the month.

Why It Matters

The latest builder sentiment data highlights continued headwinds for residential construction. For developers, contractors, and construction owners, sustained affordability pressures may influence project timing, housing starts, procurement strategies, and pricing decisions as builders respond to changing market conditions and buyer demand.

Source: NAHB.

Get the inside scoop on the latest trending construction industry news and insights directly in your inbox.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.