
Prince, a Southeast transportation infrastructure contractor and FlatironDragados subsidiary, has launched a new brand identity as the business continues to expand its regional presence and capabilities.
The updated identity includes a new logo, redesigned website and refreshed social media channels. The digital platforms are intended to highlight Prince’s people, projects and construction capabilities while establishing closer visual alignment with FlatironDragados.
Prince’s new branding maintains its established market identity while connecting the contractor to the resources and capabilities available through FlatironDragados and its parent organization, ACS Group.
Prince was established in 1983 as a five-person earthmoving company. Over more than four decades, the business has expanded into roadway, bridge and transportation infrastructure construction across Florida, Georgia and other Southeast markets.
The contractor’s operations include complex civil infrastructure projects, supported by an emphasis on safety, quality, innovation and project delivery.
The rebrand preserves Prince’s existing name and market presence while presenting its current capabilities through updated digital and visual platforms.
As a FlatironDragados subsidiary, Prince combines regional construction experience with access to broader infrastructure resources. FlatironDragados operates across the United States and Canada as part of ACS Group.
Prince will continue pursuing transportation infrastructure work throughout the Southeast, with its updated brand intended to support communication with clients, project partners and employees.
The new website and digital channels also provide platforms for showcasing Prince’s ongoing projects and capabilities as the contractor enters its next phase of development.
Source: FD Corp.