Straight Forward Construction Expands Roofing Services Across Florida

Auburndale, FL — Straight Forward Construction, a trusted name in Central Florida roofing, has announced the expansion of its services across the entire state to meet growing demand sparked by frequent storms, population growth, and aging infrastructure.

“With this expansion, Straight Forward Construction aims to address the evolving needs of property owners, ensuring the long-term safety and compliance of their roofs,” the company said in a statement.

The move comes as Florida’s homeowners and business owners increasingly seek reliable roof upgrades that align with updated building codes and can help reduce insurance costs. Many buyers are also requesting new or updated roofs during real estate negotiations, driving even more demand.

Straight Forward Construction will now offer its full suite of services statewide, including repairs, replacements, new construction, and seamless gutters. The company provides a wide selection of roofing materials—shingles, tile, metal, and TPO/flat roofing—suited to Florida’s varied environments and weather patterns.

The company, founded by Jacob Echeverri and based in Auburndale, has already completed over 5,000 projects. As a veteran-owned business, it prides itself on structure, craftsmanship, and customer involvement. “The roofing company Central Florida ensures timely project completion, high standards of craftsmanship, and client autonomy throughout the process,” the company emphasized.

To accommodate statewide operations, Straight Forward Construction has implemented internal systems to coordinate projects efficiently across Florida’s urban and rural regions. This infrastructure ensures consistent, high-quality service while increasing access for new clients.

The company’s website now allows Florida residents to browse roofing solutions and schedule estimates easily. “The expansion also makes it easier for Florida residents to access information and schedule estimates,” the company added.

This strategic growth reinforces Straight Forward Construction’s role as a leading roofing provider and underscores its commitment to honesty, transparency, and long-term service quality.

Straight Forward Construction’s expansion reflects broader trends in Florida’s construction sector, where storm resilience, insurance pressures, and population increases are reshaping homeowner priorities. The company’s readiness to serve statewide speaks not only to its operational maturity but also to its understanding of the region’s evolving roofing needs.

The Florida Building Code, which has become stricter in recent years due to hurricane risks, has also prompted more property owners to pursue compliant roofing solutions. By offering materials specifically designed to endure Florida’s climate, Straight Forward Construction is aligning its services with both regulatory requirements and customer expectations.

As the company grows its footprint, it remains grounded in the values that built its reputation. “Founded by Jacob Echeverri, the company is driven by a commitment to honesty and transparency,” the release states.

With a veteran-led team and a focus on scaling without sacrificing service quality, Straight Forward Construction is poised to be a key player in Florida’s roofing industry for years to come.

Originally reported by News File Corporation in Kalkinemedia.