Construction has been completed on a new location for Centro Market, marking a significant upgrade for the Latino grocery retailer in Carson City.
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General contractor SB Builders LLC announced it has wrapped up work on the new store located at 3312 U.S. Highway 50 East. The new facility will replace the grocer’s existing location further west along the same corridor.
Centro Market specializes in Mexican and Latin American food products, offering a broad selection that includes fresh meat, produce, spices, baked goods and beverages. The store also provides essential ingredients for traditional Hispanic cooking, such as masa flour, corn husks and a variety of canned and packaged goods, along with decorative items.
The new location represents a $5 million investment and spans approximately 23,160 square feet. Construction began in November 2024 and has now reached completion.
The building incorporates a Mission Revival architectural style, giving the store a distinct visual identity while aligning with regional design influences.
“Owners Herbert Muro and Armando Valencia focused on providing a modernized and accessible space for shoppers, with design choices that enhance navigation, comfort and convenience throughout the store,” SB Builders said in a statement.
The new Centro Market is expected to open in mid-April, at which point the current store at 2794 U.S. Highway 50 East will close.
The relocation is expected to improve customer flow, expand product offerings and provide a more comfortable shopping environment for the growing local community.
The new Centro Market reflects broader trends in the grocery sector, where retailers are investing in larger, modernized stores to improve customer experience and accommodate diverse product offerings.
In regions like Carson City, population growth and increasing cultural diversity are driving demand for specialty grocery stores that cater to specific communities. Latino grocers, in particular, are expanding their footprint by combining traditional products with modern retail design.
The upgraded facility is also likely to contribute to the local economy through job creation and increased commercial activity along the U.S. Highway 50 corridor.
As independent grocers compete with national chains, investments like this highlight the importance of store design, accessibility and cultural relevance in attracting and retaining customers.
Originally reported by Jason Hidalgo, Reno Gazette Journal in RGJ.
