
Deere & Company has entered into an agreement to acquire Tenna, a U.S.-based construction technology firm focused on mixed-fleet equipment operations and asset tracking, further expanding John Deere’s digital construction portfolio.

The acquisition will see the John Deere parent company purchase Tenna from its current owner, The Conti Group. Financial terms of the transaction were not disclosed.
Headquartered in New Hope, Pennsylvania, Tenna provides an integrated construction technology platform designed to automate and optimize construction workflows. The company’s software enables contractors to better manage equipment usage, maintenance schedules and operational performance across fleets that include multiple equipment brands.
John Deere said the platform provides contractors with a “near real-time, full-picture view” of their equipment operations, helping improve visibility into asset utilization, maintenance needs and long-term equipment trends.
According to John Deere, Tenna’s technology supports improved coordination, productivity and cost control for construction companies operating diverse fleets. The platform aggregates data from multiple equipment types, allowing contractors to make more informed decisions related to scheduling, maintenance and fleet investments.
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Under the terms of the agreement, Tenna will continue to operate as an independent business and will be marketed directly to construction customers under the Tenna brand. The company will focus on scaling its operations using its existing business model, maintaining continuity for current customers and partners.
John Deere said the acquisition aligns with its broader strategy to expand digital capabilities across its construction portfolio, particularly solutions that support fleet efficiency and data-driven decision-making for contractors managing mixed equipment brands.
The transaction remains subject to regulatory approval and is expected to close in February 2026.
Tenna is currently owned by The Conti Group, a private holding company that has included the company in its investment portfolio for several years. Earlier this year, Tenna was named to the annual Inc. 5000 list of the fastest-growing private companies in America, reporting 740% revenue growth from 2021 to 2024 and 2,200% growth from 2020 to 2023. As a privately held company, Tenna does not disclose detailed revenue figures.
The acquisition underscores John Deere’s continued investment in construction technology as contractors increasingly rely on digital platforms to improve jobsite efficiency, manage equipment lifecycles and control operating costs.
Originally reported by Neil Gerrard, Senior Editor, Construction Briefing.