Redline Equipment is expanding its construction equipment offerings in the Midwest with the addition of the New Holland Construction brand across its Ohio and Michigan store locations, a move the company says supports its long-term growth strategy and strengthens its alignment with key manufacturing partners.
The Archbold, Ohio–based dealer announced that New Holland Construction is now part of its product lineup, broadening Redline’s ability to serve contractors and construction providers alongside its established agricultural and heavy equipment business. Company leaders said the new brand complements existing offerings and opens the door to serving larger and more diverse market segments.
“New Holland Construction is a brand that not only fits perfectly with our core strength in heavy equipment, but also with our long-term goals for growth and market position,” said Mike Pitts, Redline Equipment’s chief executive officer. “With New Holland Construction and Case IH both under the CNH Industrial umbrella, the next step in our vision is to become the best CNH dealer we can be. We are excited to build this future together with CNH.”
The addition places New Holland Construction alongside Case IH at Redline Equipment, further deepening the company’s relationship with CNH Industrial and reinforcing its focus on delivering a cohesive equipment portfolio to customers across the region. Redline said the expanded lineup allows it to better support contractors seeking reliable, versatile machinery while maintaining a strong foundation in agricultural equipment.
Customers can now access the full New Holland Construction portfolio at Redline Equipment locations throughout Ohio and Michigan, including equipment designed for earthmoving, material handling and infrastructure-related work. Company officials noted that the expanded selection enhances Redline’s ability to meet evolving customer needs while positioning the dealership for continued growth.
Redline Equipment operates 11 authorized Case IH dealer locations across Ohio, Michigan and Indiana, providing 24/7 service and support from trained technicians. The company said the addition of New Holland Construction reinforces its commitment to delivering cutting-edge equipment, technology and parts to farmers, ranchers, ag producers and construction providers throughout the region.
Originally reported by EIN Presswire in My Wabash Valley.
