Reins Launches MARE Bonus to Boost Independent Business Retention

LAS VEGAS — Nov. 21, 2025 — Reins, a fast-growing tech company specializing in alternative equity solutions for privately owned businesses, has unveiled MARE Bonus, a new performance-based incentive aimed at helping small and mid-sized independent companies reward and retain top performers more effectively. The release completes Reins’ comprehensive compensation system, which now spans short-term, mid-range, and long-term reward structures, without requiring owners to issue traditional equity or shoulder its associated legal hurdles

Reins’ Alternative Equity platform is specifically crafted for sectors like skilled trades, contracting, and home services, where owners must compete for talent against enterprise-level organizations that offer equity-based packages. Rather than selling shares, Reins provides an innovative new category of compensation that mirrors ownership-level rewards while protecting business control and minimizing legal risk.

Its expanded suite now features:

• MARE Stock, designed for long-term employee alignment and loyalty.
• MARE Profit, offering a mid-term incentive tied to measurable business growth.
• MARE Bonus, a short-term, performance-based reward newly introduced.

According to Chris Buttenham, co-founder and CEO of Reins, the accelerated benefits offered by MARE Bonus allow small business leaders to take immediate action to protect their workforce.

“MARE Bonus is important because it provides contractors with a way to honor and reward their top technicians right now, creating immediate momentum for their retention program,” Buttenham said. “It also represents a good starting point for independent business owners who are just beginning to ramp up their retention efforts.”

The new bonus product applies enterprise-level frameworks to small business environments, offering clear criteria tied directly to performance. Reins designed the product to simplify execution for owners, while ensuring that employees understand exactly how their efforts connect to real financial rewards, eliminating the confusion that often surrounds traditional profit-sharing or discretionary bonuses.

Buttenham emphasized the systemic gap Reins is solving across independent industries:

“We created the Alternative Equity category to solve one of the biggest gaps in small business compensation,” he noted. “Owners need meaningful, scalable ways to reward top talents and to incentivize longevity, without the complexity of issuing traditional equity. MARE Bonus is another step toward making sophisticated compensation truly accessible.”

With labor shortages and competition for skilled workers increasing nationwide, Reins’ expanded solution arrives as many independent business owners seek new ways to match the benefits offered by corporate competitors—without giving up ownership or overextending finances.

About Reins

Founded in 2023, Reins helps privately owned businesses reward and retain their most valuable employees by delivering owner-like compensation tools without giving away equity. Its flagship Modern Agreement for Rewards and Equity (MARE) program is legally binding, customizable, and managed through the company’s secure software, enabling business owners to create tailored incentive plans in minutes.

Learn more at myreins.com.

Originally reported by Reins.